Google Affiliate Network

Yesterday Google Officially announced the retirement of their Pay-per-action Beta and the introduction of Google Affiliate Network.

Introduction might be a bit too big of a word, since the Google Affiliate Network is just the acquired Performics network, which was acquired by DoubleClick in 2004.

I’m very curious to see what impact this will have on the Affiliate Marketing community. Google’s Quality score bot, never had a good taste for Affiliate Websites. Will this change now ? For the bigger part Google dislikes Affiliate Sites because they suck up the commission that they feel should go to them. But what if your offer includes the Google Affiliate Network ? Will they treat Google Affiliate Network offers differently ?

A lot of questions pop up. And for now the only answer is: time will tell (cliché)

So far the interface still looks like the (Double Click) Performics Interface, and I would love to see it as a more integrated part of Adwords. Where you can just export your CPA Offer to Performics.

I’d love to hear your 2 cents. What impact do you think the Google Affiliate Network will have on the Affiliate Marketing Industry?

Google SURPRISE !

Last year I was invited by Google to comment on their Adwords program. They asked me on a variety of subjects: what I liked, what my best experience was and even what I did not like.. but it looks like they didn’t include that

The video wasn’t my best camera performance so after my account rep and myself had a good laugh about it, we figured they’d never use it. But after I did a Google self search this afternoon I suddenly saw the following clip in the search results.

..watch out before pressing play. it’s SHOCKING !!

Anyway, with that being out in the open I’m excited to fly off to Miami next week to give you guys coverage on the Ad-Tech Miami event! It’s going to be an amazing show. Even though it’s primarily focussed on the Hispanic market there’s always a lot of good information there.

So stay tuned !

Avoid Being Listed as Spam

With Google still being the BIGGEST search engine BY FAR, I recommend everybody to make all of their websites “Google Friendly”. Google already has some tools of their own in place to help YOU help their spiders find content better. But Quality Score and what Google considers Good Quality is still a mystery.. until now!

It’s no mystery that a Human Rating has big impact on the quality score. Rumor has it that Google has over 10.000 active reviewers, that rate websites for both their organic search results as the Adwords results. A couple of days ago one of Google’s “What is spam guides” leaked and I encourage everybody to take a read at this. Use this guide to work on your pages, and work on building stronger pages for the future. Here’s your chance to have peak on what Google thinks is “Quality”..