Landing Page Copywriting Tips

Copywriting is an important part if your business. You might do it yourselves you might use our copywriters; you might even hire some copywriters to do the job for you. Good written landing page copy can boost your conversions like crazy!

When you’re selling your own products you might know exactly what to write, but what should you keep in mind when you’re promoting somebody else’s products ?

• Be your visitor: Put yourself in your visitors shoes (or browser window) who is your visitor ? what does he want to see ? If you are targeting Latin American guys between 18 and 26 make sure your site speaks their language; use the words they use. Speak their language !
• Format your page clearly: do not use paragraphs longer than 5 lines, and make sure the content is readable and well stacked. Use bolds to highlight important headings or bullet points. Use CAPITALS to highlight important and conversion stimulating words in your body text.
• 5 Second Rule: Web users are picky as hell! If you’re page doesn’t have what they are looking for, or they THINK it doesn’t have what they’re looking for they are gone. I heard on a copywriting conference a couple of years ago that if a user can’t find what he’s looking for within 10 seconds he’s on your page he’s going to ASUME you can’t provide him with what he’s looking for and he’ll leave. So make sure your page titles holds the keyword of what the user is looking for and mention the keyword several times on the landing page. Well placed pictures on your website also help.
• Don’t sound like Home shopping: Do you remember those annoying home shopping infomercials where they always talk about the product like it’s heaven. On the web this is comparable to stupid e-book sites. Promote products like alternatives to.. and don’t say how and why they are in fact “Good” tell people why they are BETTER!
• Registration Forms: Don’t scare people away with registration forms. Be kind and give some info away without acquiring that e-mail address.
• Proof: If you make a statement, provide your visitors with proof. If you say red shoes are more popular than blue shoes, provide proof! (for example: a picture of a nightclub where 8 out of the 10 girls have red shoes and the remaining 2 have blue shoes)

If you want, feel free to print this out and take this as a small reference guide for building new landing pages. Next week we’ll dive into actual landing page tips.

P.S. Another good resource is Google’s Conversion University.

Testflight your Press Release

Submitting Press Releases for your website is an effective way of creating and building backlinks to your website. For our most high volume affiliate websites we send out about 2 press releases every month. That’s how fast we introduce new features to the websites.

There are a couple of things you have to keep in mind when sending out Press Releases; Contact Information, Internal Links and Word Clouds can be specifically important when writing Press Releases. Hubspot recently created PressReleaseGrader.com, a great website where you can actually rate your press release to see how you did.