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6 Aug

Check your Old Affiliate Marketing Campaigns

When I need to take some time away from the computer, I try do some relaxation and read a book. Not just fiction, though that’s okay; but business associated books. I like to read up on the thoughts and mindset from the great business minds. One paragraph from Donald Trump’s book “How to Get Rich” really spoke to me: It was about Donald bumping into an old friend at a formal event, who was once a successful business owner but was now standing in the corner like he did not belong there. The Donald went over to talk to him and he asked him what was wrong. “I lost the speed” he said. According to Donald Trump and that good fellow, you need to launch one project after another to stay on top of your game.

I think it’s obvious to everybody how this relates to affiliate marketing. While Amit claims it’s all a numbers game, others say you gotta duplicate those campaigns that work. I tend to agree with both theories. There’s no doubt about it, that the affiliates that do good in this industry launch one campaign after another.

Now take a moment and think of how many campaigns you have launched over the past month.
… Got it ?
Now think of how many campaigns you have launched in the past 3 months .. or.. 6 months ?
My guess is that you’ve probably launched a lot of campaigns..

While I encourage all of you to launch campaigns in a rapid routine, it’s also important to take a look back at those campaigns that you though that initially had failed. Depending on the cookie length and the sort of product it might take a while before the traffic you have sent to the offer converted.

After reading that paragraph, my mind began to wonder and I checked up on some campaigns I had launched 3 months ago, and then paused a month later. It turns out that actually some of those campaigns were profitable – the sales just came in later. What kinda confusing was, that Google Analytics showed only a few added sales, but when I logged in to the affiliate network to check on the sales it showed almost 20% more than Google did. Just another reminder for you guys to never rely on one tracking solution

Now, do yourself a favor and check on some of your old campaigns. Those 10 minutes might just make your day..

Posted in: Affiliate Marketing
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1 Jul

Google Affiliate Network

Google Affiliate NetworkYesterday Google Officially announced the retirement of their Pay-per-action Beta and the introduction of Google Affiliate Network.

Introduction might be a bit too big of a word, since the Google Affiliate Network is just the acquired Performics network, which was acquired by DoubleClick in 2004.

I’m very curious to see what impact this will have on the Affiliate Marketing community. Google’s Quality score bot, never had a good taste for Affiliate Websites. Will this change now ? For the bigger part Google dislikes Affiliate Sites because they suck up the commission that they feel should go to them. But what if your offer includes the Google Affiliate Network ? Will they treat Google Affiliate Network offers differently ?

A lot of questions pop up. And for now the only answer is: time will tell (cliché)

So far the interface still looks like the (Double Click) Performics Interface, and I would love to see it as a more integrated part of Adwords. Where you can just export your CPA Offer to Performics.

The Google Affiliate Network

I’d love to hear your 2 cents. What impact do you think the Google Affiliate Network will have on the Affiliate Marketing Industry?

Posted in: Affiliate Marketing, Google
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21 Jun

Google HotTrends for Niche Research

So you’re looking to get into a new niche, but you have no idea where to start: well, I’m glad I can help. Although I think the best ideas come at spontaneous moments, there are a substantial number of great tools out there. My personal favorite has actually been around for a while now, but it doesn’t look like a lot of people are using it. The tool I’m talking about is Google HotTrends.

Google HotTrends shows the top 100 of fastest rising search terms on Google and updates every hour. As you can see in the screenshot below, I checked the Hot Trends for today and I found a term “clean air gardening”. Clean Air Gardening is actually a garden tools manufacturer but I didn’t know that before I checked the results.

Google Trends Search Result
Todays Trends


Gardening on its own, might be a great niche to get into. I’m sure you can make some money in that area. But what diving into it a little deeper, and get into garden tools alone or reel mowers.

But it gets even better. When you click on the search term, you can even search where the term was mentioned in news articles or blog posts. So you immediately know where you want links from and get some great additional keyword ideas.

The possibilities with this tool are endless actually. Google even updated their tool with an extra layer of information today. As of today it’s possible to perform a search on a domain name, and compare it with others. See which websites are also visited by your readers, and find great places for one-way-links and extra (free) traffic.

I’ve generated a reminder in my outlook agenda to check Google Trends every other week, to keep spinballing ideas. I recommend everybody to do the same :)

Posted in: Affiliate Marketing
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