The Coming Adwords War

Over the weekend I was finally able to take some time out of my agenda to read “The Coming Adwords War” by Michhael Reining from MindValley Labs.

In his 52 page long document, Mike shares his journey into the internet marketing world and later his individual entrepreneurship. It was a fun but somewhat over dramatic read on skills and facts most of us already know.

According to Mike, the Google Adwords world as we know it, will cease to exist before the end of 2009. The theory his book thrives on is that because small businesses don’t have the money or manpower to build an automatic system that optimizes all the campaigns by accessing the Google Adwords API they don’t have a competitive advantage and therefore don’t compete. This is based upon the Adwords Optimizing system Ebay launched somewhat time ago. But how well did that turn out ?

I agree with Mike that competition is getting fiercer and the PPC landscape is changing, this was clear to me when AffiliateSupportTeam was at the Google Headquarters in Dublin, but let’s not get carried away: For now, and as it will be for a long time in the future the Adwords will still be based on a Quality Score based algorithm where CTR plays a big role in. And as I described in an earlier post: Adwords Quality Score is more based about incoming links to your site than anything else. And let’s be honest small and efficient business can do that just as well or maybe even better then the big corporations because they are very flexible.

While it might be true that those companies got a lot more financial power then you do, they are also limited to budgets. While it’s a lot easier for a small company to put in some extra cash once they see a campaign is profitable – hell most of the affiliate business out there get all the revenue in before they have to pay their Credit Card bill, a big company can’t easily relocate a budget. In my opinion flexibility always wins..

In “The Coming Adwords War”, Mike does share some techniques that have helped him get more out of his campaigns. Most of it is pretty obvious, but if you’re a newbie to PPC Marketing and Google Adwords, reading this document might help you get some good insights and avoid some mistakes.

Visit “The Coming Adwords War” website.

P.S. On a little side note, I do think it’s pretty spectaculair that Mindvalley decided to move their business to Kualu Lumpur and there recruit people from all over the world. That stuff, to me is pretty inspirational.