SMX East is Coming Up!

As I already reported in our most interesting marketing conferences of 2008 post, Search Marketing Expo is a MUST attend for anybody who makes his living on the internet. I can’t imagine anybody not using search (organic or ppc) to target his or her visitors, so I’m not going to talk about why it’s important..

SMX East is being held in New York City at the Jacob K. Javits Convention Center from the 6^th until the 8^th of November. It’s on Manhattan, (11^th west 34^th st.) right near Pier 78, where all the tourist helicopters depart from. Besides NYC always being a stunning location for business or pleasure, SMX is just one of those shows you cannot miss.

I’ve taken a look at the agenda and they really went out of their way to bring some great content table. Personally I’m very interested in the Video & Search session and the advanced Paid Search techniques. Fair enough most of our revenue comes through paid search, with Google (no surprise) counting for about 80% of that, however it may come at no surprise that SEO and PPC are now more tied together then ever before and as the search engines get smarter, these two will bond even more.

Just as we did with Ad-Tech Miami we will try to be there and bring you video coverage from the show, but more info on that later. Just want to conclude this post with: that if you can afford the time and money to be there.. Just do it, you’ll be happy you did.