Google’s Quality Score Improvements

Yesterday, Google made a post on it’s Adwords blog about upcoming Quality Score improvements. Basically their changing two things:

Keywords will no longer be “inactive for search”

Minimum bid will be replaced by first page bid

Honestly I think replacing the minimum bid by a first page is a good move. This is likely to get you more impressions, and as far as I can tell by Google’s post, your keywords will now always run. So this might help affiliates who have been Google Slapped.

We have yet to see how the inactive for Search will turn out. Because as they say, keywords that previously were inactive for search aren’t likely to generate traffic. However, some traffic is always better than no traffic at all.

So why is Google making these changes ? Well this is a topic, definitely open for discussion, but I feel very strongly that’s it just to make money of the low quality ads as well. As they are now shifted to the secondary and even lower pages.

We’ll all just have to see how this is going to turn out, but as far as I can tell at this time. This might actually be a good improvement for most of Google’s advertisers..