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22 Aug

Google’s Quality Score Improvements

Yesterday, Google made a post on it’s Adwords blog about upcoming Quality Score improvements. Basically their changing two things:

Keywords will no longer be “inactive for search”

Minimum bid will be replaced by first page bid

Honestly I think replacing the minimum bid by a first page is a good move. This is likely to get you more impressions, and as far as I can tell by Google’s post, your keywords will now always run. So this might help affiliates who have been Google Slapped.

We have yet to see how the inactive for Search will turn out. Because as they say, keywords that previously were inactive for search aren’t likely to generate traffic. However, some traffic is always better than no traffic at all.

So why is Google making these changes ? Well this is a topic, definitely open for discussion, but I feel very strongly that’s it just to make money of the low quality ads as well. As they are now shifted to the secondary and even lower pages.

We’ll all just have to see how this is going to turn out, but as far as I can tell at this time. This might actually be a good improvement for most of Google’s advertisers..

Posted in: Quality Score
1 Comment

User Comments:

Posted by DTONS, February 23rd, 2010 at 2:10 am

Here is what Google did :

After running the campaign 15 days all my Keywords started ending up in the garbage bin hit by “quality scores” and bids went up from 0.10 to 0.15 cents to 0.30 to 0.40 cents. Is that not awesome? Google said “Your bid below first page bids ” even when there are no ads for that keyword ! Quality scores is a LIARS excuse of jacking up your bids and sticking you in the rear.

Google never shows you what other people are bidding so there is no way to know what you should bid, yet they hit you with noble causes like ” User experience ” and ” Quality scores” and if you an “endless stupid sucker ” you will buy into that fiction. Well I don’t.

This is fucking outrageous greed and lining of Google’s pockets. You pay higher bids and your Quality scores improves and than they whack you for higher bids once again using the same tactic. You can never win this game, its all fucking rigged from the git go. I was new to PPC, but not anymore.

Some of the keywords had NO other ads and how did my bid falls from the front page? The campaign became unprofitable, soon I paused it and wrote them an email.

IF Google thinks this business model works they can have their arrogant head up their ass. No one will go back there, despite the reason they have higher traffic, unless you want to pay more than you can make. It works for them , not for you .

This is the sad part of PPC business, you have use other people’s platforms and bow to their demands and you have no control.

I am done with Google. Finished with these ass wipes.

Dtons

PS: Writing them emails does nothing, I am spending 1000s dollars and they will not provide a telephone number to speak to anyone in that Adwords Department. Well Fuck that. No business needs to be supported for this attitude.

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