Check your Old Affiliate Marketing Campaigns

When I need to take some time away from the computer, I try do some relaxation and read a book. Not just fiction, though that’s okay; but business associated books. I like to read up on the thoughts and mindset from the great business minds. One paragraph from Donald Trump’s book “How to Get Rich” really spoke to me: It was about Donald bumping into an old friend at a formal event, who was once a successful business owner but was now standing in the corner like he did not belong there. The Donald went over to talk to him and he asked him what was wrong. “I lost the speed” he said. According to Donald Trump and that good fellow, you need to launch one project after another to stay on top of your game.

I think it’s obvious to everybody how this relates to affiliate marketing. While Amit claims it’s all a numbers game, others say you gotta duplicate those campaigns that work. I tend to agree with both theories. There’s no doubt about it, that the affiliates that do good in this industry launch one campaign after another.

Now take a moment and think of how many campaigns you have launched over the past month.
… Got it ?
Now think of how many campaigns you have launched in the past 3 months .. or.. 6 months ?
My guess is that you’ve probably launched a lot of campaigns..

While I encourage all of you to launch campaigns in a rapid routine, it’s also important to take a look back at those campaigns that you though that initially had failed. Depending on the cookie length and the sort of product it might take a while before the traffic you have sent to the offer converted.

After reading that paragraph, my mind began to wonder and I checked up on some campaigns I had launched 3 months ago, and then paused a month later. It turns out that actually some of those campaigns were profitable – the sales just came in later. What kinda confusing was, that Google Analytics showed only a few added sales, but when I logged in to the affiliate network to check on the sales it showed almost 20% more than Google did. Just another reminder for you guys to never rely on one tracking solution

Now, do yourself a favor and check on some of your old campaigns. Those 10 minutes might just make your day..