Got Google Slapped, now what .. ?

One of the most famous phenomenons in our industry is the terrifying Google Slap. While there are always ways you can optimize for it. Even the best of us get hit by the slap one time or another.

The problem is that one way or another, your site will get through a manual review, and we believe this is where the flag is being placed. So what should you do when you get slapped:

• Do nothing. For the first days to nothing, the Quality Score algorithm update usually takes 3-4 days and so before you can get a clear view of the damage don’t do anything.
• Register a Fresh Domain name for about 2+ years plus period
• Create a fresh Google account
• Copy your old campaigns into the new account with the Adwords Editor (But don’t upload)
• Get in the shoes of a user, and see where there’s room to improve your site.
• Check the Google Adwords Spam Guide and make necessary changes to your page
• Add a Privacy Policy, a Blog, a Terms Page, About us and Contact Us page
• Cloak or Hide your Affiliate Links
• Link to other websites in the same category/niche
• Upload your files to the new domain
• Install Google Sitemaps on your Domain
• Upload your Offline Adwords campaign.
• Resume/Activate your Campaign

As you can see slightly more complicated than just changing the new domain and up and running again in 30 minutes. Take your time to do this, and you’re good to go until at least the next Quality Score update. Perhaps even longer.

So far our affiliate mini site campaigns have remained unaffected by the current algorithm update. Strangely enough one of our direct campaigns did get slapped. We’re still investigating and will keep you posted.

Note: Our Premium members can have their sites checked by us to see if everything is in order. Contact the SEM Guru’s from the Guru’s Page.