Adwords tips for Hispanic Campaigns

So, in the AffiliateSupportTeam fieldtrip broadcast we already encouraged you to expand your campaigns to Latin America because overall, you can generally you can acquire your sales at a much lower CPA than in the U.S. market where there is much more competition.

At the 2nd day of Ad-Tech we scheduled a session with Google, where they gave us some tips on how to expand your campaigns to Latin America and what to keep in mind. Unfortunately Google didn’t allow is to videotape the session so it’s going to be just text guys

• Have Spanish Campaigns with Spanish landing pages. In addition to a boost in quality score, this will boost your conversion rate.
• Make your Spanish landing pages just as high quality as your English Landing pages
• Split test your Hispanic landing pages. There might be user behavior difference between the Hispanic users and U.S. users. Even if it’s just 0.50% better, that’s going to mean big bucks annually.
• Facilitate easy switching between English and Spanish.
• Use Dynamic Keyword Insertion
• Use more straight forward language
• Use images on your landing pages of Hispanic people - Not Caucasian.
• Build a whole new campaign for your Spanish traffic and separate this from your English campaign (can be in the same account) then negative match the Spanish broadmatch keywords in the Spanish account with the English translations. Also do this the other way around. Google’s broadmatch algoritm still translates and broadmatches the English keyword for the Spanish translation, and you want the highest CTR possible so don’t have your Spanish campaign run on English keywords or the other way around.

AffiliateSupportTeam already has two successful Affiliate Marketing campaigns in the Hispanic Market and will continue to expand their campaigns to Latin America in the coming months. We will keep everybody posted..

Premium Subscribers Note:
Premium Members can contact the Spanish and Portuguese translators from the Guru’s tab, to have their keywords and ad copy translated.